Our leading editorial content gives us a unique understanding of buyer intent.

Our leadership in online automotive content production and editorial is driven by our unique understanding of buyer intent. We offer a very different view of the user and their potential triggers.

  • Every consumer
    is different.

  • Every model
    is different.

  • CarsGuide Editorial
    is different.

Combining editorial content production with our unique data allows us to identify market phase shifts and model intent. This allows your brand to reach the right audience at the right time.

Specific driver segments

Specific driver segments give consumers the information they’re searching for. Whether it’s family, adventure, tradie, or urban, we know our audience.

Expert automotive journalists

Our roster of expert automotive journalists cover anything from newton-metres to cupholders, understanding that not all car-buyers are looking for the same information.

Always know your numbers

  • 2M

    Average monthly UAs**

  • 6M +

    Editorial page views on per month***

  • 11,000 +

    Reviews... and counting

*Nielsen Digital Content Ratings (Monthly) Tagged, January-July 2021 text, P18+, PC, Smartphones & Tablets, unique audience.
**​Nielsen Digital Content Ratings (Monthly) Tagged, January-July 2021 text, P18+, PC, Smartphones & Tablets, unique audience.
***Nielsen Digital Content Ratings (monthly total), November 2020, P2+, Digital (C/M), text, drive.com.au, whichcar, Car Advice, Gumtree Cars, Autotrader, CarsGuide, carsales.com.au, unique audience.

Interest piqued? Get in touch with our team.

Contact us