CarsGuide Media your go-to automotive marketing partner

The CarsGuide Media Network is uniquely positioned to predict Australia’s automotive buying trends. Using first-party data, we can empower your brand with the media capabilities necessary to target your key audience.


Our integrated assets offer the most accurate view of automotive intent in Australia

Learn About Our Audience


More than stories, editorial gives a unique understanding of buyer intent.

Learn More About Editorial


New strategies create connections with audiences beyond standard ad buys.

Discover Innovation


The CarsGuide Media Network is your ideal automotive media partner. Contact our team to get started.

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Key Stats

  • 3

    CarsGuide, Autotrader and Gumtree: A combination of
    3 powerful brands

  • 7.8M

    Combined unique monthly visitors in our multi-category digital network.*

  • 3.5M

    logged-in users**

^1 * Nielsen Digital Content Planning, Average November 2020 - August 2021, P2+, Digital (C/M), text, Gumtree, Autotrader, CarsGuide, Total de-duplicated unique audience
^2 Average monthly active users. Gumtree internal data.

Don't just take
our word for it

Crucial platform in the car-buying journey. Great client team.

Dixie Garcia, an Account Director at PHD Media

Source: TechValidate. TVID: 292-3AF-069

It is quite clear that when evaluating the CarsGuide performance across multiple campaigns it delivers on objectives and metrics at a much more efficient rate than the other Car Portals in market.

Head of Digital, Media Agency for a Top Five Automotive brand

Source: TechValidate. TVID: 183-DF4-F46 183-DF4-F46

CarsGuide have delivered some of the best performing results for our client. They are also forward thinking in the innovation space to push the boundaries on Car content.

Daniel Gross, an Account Manager at Mpg

Source: TechValidate. TVID: 464-5E4-A3A 464-5E4-A3A

CarsGuide are a fantastic partner that we’re able to lean on for a number of things to help deliver against business objectives, from research to help plan with timings and different stages of the car buying journey through to optimising campaigns to deliver actions. We have a strong relationship and know that we can count on CarsGuide to support the business when needed.

Account Director, Media Agency representing a major automotive brand

Source: TechValidate. TVID: 713-037-729

Issue 4. 2020

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Issue 6. Q1 2021

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Issue 7. Q4 2021

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