Don’t Buy a Car Without Asking These Questions First
One thing that’s pretty synonymous with EOFY is car sales. Every year, car brands whack hefty discounts on their range of models in an effort to attract customers after a solid deal on their new ride.
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Case study: how investigation and analysis delivered an experiential first for Mitsubishi Motors
This case study explores how Mitsubishi Motors partnered with CarsGuide Labs and Wavemaker to create an online experiential road trip to simultaneously engage its current and future customer base. The initiative was particularly timely in 2020 with many dealerships around Australia closed for extended periods due to the COVID-19 pandemic.
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Fear and Greed – Interview with Malcolm Flynn
Sean Aylmer speaks to CarsGuide editor Malcolm Flynn about the worldwide shortage of microchips causing major headaches for car companies. They also discuss the slow take-up of electric vehicles in Australia.
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Why Australia’s least regarded profession deserves a second chance in 2021
With demand for cars at an all-time high Down Under, there’s never been a better time to consider letting go of one of your four-wheeled friends.
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Societal memory loss has fundamentally change the way brands need to advertise
This is a guest post by Tim Flattery, head of CarsGuide Labs… Instantaneous access to information and improvements in technology have created a world where we no longer have to retain information.
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