New-Energy Vehicle intent is on the rise

Consumer sentiment towards new-energy vehicles has seen a serious shift, with 70% of CarsGuide new-car buyers are more interested in purchasing an EV/Hybrid vehicle than they were 5 years ago.We surveyed 550 CarsGuide users to better understand the consumer adoption and sentiment to new-energy vehicles. Learn more.

Sustainability matters.

The top motivation for purchasing an EV is sustainability, with more than 1-in-3 stating the environmental benefits and reduction in emissions as the leading reason to purchase.

The Petrol Price Effect

The much publicised rise in fuel prices is also top of mind, with close to 1-in-3 (29%) EV intenders stating decreased operating costs and rising petrol/diesel prices as the key motivator.

Bigger budgets for new-energy vehicles.

CarsGuide auto intenders are willing to pay 29% more for an EV compared with those looking to purchase petrol/diesel vehicles. 

Top Barriers to EV ownership

The top barrier in purchasing new-energy vehicles is higher initial purchase price and lack of government subsidies, with 1-in-4 (25%) stating it as their primary concern.

Source: ​​CarsGuide Onsite Consumer Pulse Survey March 2022. N = 550​

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